Entries for August 2005

DAVIDSON - Geoff Ables, Founder and Principal Consultant of Customer Connect Associates Inc. < www.customer-connect.com > will discuss “Case Studies in Customer Relationship Management and Database Marketing” at The North Carolina Public Relations Seminar 2005 on September 22 at the Friday Center for Continuing Education at University of North Carolina, Chapel Hill. Part day and full day registrations are available. Registration fees range from $170 to $295. Call 919-877-0877 or visit www.ncprsa.org/seminar.pdf for more information.

Entitled “The Big Push: Moving Professionals and the Profession to the Next Level,” The North Carolina Public Relations Seminar 2005 is a full-day regional conference for executives and practitioners in public relations, investor relations, marketing, advertising and related fields.

About the Speaker:

Geoff Ables is an author, speaker and consultant in the areas of database marketing, sales process development and automation, data mining, and customer relationship management (CRM) and is a member of Baylor University’s CRM Corps of Experts. He developed the Direct Marketing Association’s CRM seminar and has spoken on the subjects of CRM, sales lead management and database marketing at conferences across the country and in Europe.

Geoff’s views on Customer Relationship Management have been featured in Business Week, Charlotte Business Journal, Local Tech Wire, CRMGuru.com, iMarketing News, DMA Spotlight, American Marketing Association’s The Source, iBiz Resources, and Target Marketing Magazine.

Founded in 2000, Customer Connect Associates < www.customer-connect.com > helps companies get customers faster and keep them longer by using their unique LUCK™ process for creating more profitable relationships. Clients include Huber Engineered Woods, Jacobsen, Travelocity, SAS, AAA, Real Living,  MedImpact, O’Malley Auto Group, Cardinal Health, BroadStar and BB&T. For more information, please visit www.customer-connect.com

DAVIDSON - Geoff Ables, Founder and Principal Consultant of Customer Connect Associates Inc. < www.customer-connect.com > will present “The Customer Driven Marketing Mix: Reaching Customers Through the Right Channels at the Right Time” at the Direct Marketing Association Annual Conference and Exhibition, the world’s largest gathering of Direct and Interactive Marketers.  Co-Speaking with Geoff will be Edward Cullen of HP.  The conference will be held October 16 - 19 at the Georgia World Conference Center in Atlanta. For more information, please call 800.293.7279 or visit www.the-dma.org/dmaannual/

About the presentation: Every company wants to support their sales force with the right marketing to the right customers at the right time.  But every customer has different needs from marketing based on their stage of the buying cycle, budget and likelihood to buy.  In this session, attendees will learn marketing mix best practices from mid-sized and Fortune 500 companies and how to design a trigger-based marketing program to build personal relationships between decision makers and the sales force.

About the Speakers: Geoff Ables is an author, speaker and consultant in the areas of database marketing, sales process development and automation, data mining, and customer relationship management (CRM) and is a member of Baylor University’s CRM Corps of Experts.  Geoff’s views on Customer Relationship Management have been featured in Business Week, Charlotte Business Journal, Local Tech Wire, CRMGuru.com, iMarketing News, DMA Spotlight, American Marketing Association’s The Source, iBiz Resources, and Target Marketing Magazine.

Edward Cullen is currently CRM and Analytics Consultant with HP.  Cullen’s previous experience includes implementing CRM projects for SBC Communications, Dell, Travelocity.com and IBM.

Founded in 2000, Customer Connect Associates < www.customer-connect.com > helps companies get customers faster and keep them longer by using their unique LUCK™ process for creating more profitable relationships. Clients include Huber Engineered Woods, Jacobsen, Travelocity, SAS, AAA, Real Living, MedImpact, O’Malley Auto Group, Cardinal Health, BroadStar and BB&T. For more information, please visit www.customer-connect.com